Professional permanent paint, accessible and easy to apply. ArgiPlex technology combines the power of three advanced complex formulas, proven to be beneficial for hair repair and for keeping the pigment in the hair, ensuring exceptional, vibrant and shiny results. This innovative technology restores the level of Arginine in the hair, which is lost as a result of the dyeing process. The result: Visibly reduces hair breakage, which is immediately restructured and strong. The hair does not become brittle, but increases its elasticity and breaking strength. Benefits: - the hair remains hydrated, pleasant to the touch and shiny, with a vibrant color that perfectly withstands up to 30 shampoos; - healthy appearance of the cuticle; - 100% coverage of white hair; - low ammonia content.