WHAT IT IS Collagen Cream Rich is a specifically developed deeply moisturizing formula for skin in need of firming and improved elasticity. A rich cream that lends the complexion a smoother, fresher and more youthful looking appearance. Helps improve the look of skin firmness and visibly reduces the appearance of fine lines and wrinkles RESULTS Consumer Trial Results: 100% of consumers tested experienced a reduction in wrinkle depth. 100% of consumers tested experienced enhanced skin firmness. 80% of consumers tested experienced improved skin elasticity.* *20 Female Subjects, 1 month, age 25-65 KEY INGREDIENTS 1% Brown Algae Extract, and 2% Lupinus Complex.